After 64 years of serving the community, we are excited to refresh our look &
modernize it to fit today’s culture.

The color selection for the new brand reflects colors seen in New Mexico
landscapes.

• While the actual flag is gone, the new KCU logo is the centerpiece of a bold
  modernization for the long-established brand.
• Each of the chevrons (arrows) in the new logo represent one of our 5 core values
  (Community, Innovation, Trust, Diversity & Excellence).
• It also reflects our brand promise: To build relationships and trust by supporting
  the unique financial needs and goals of each member so they can live confident
  in their investment with us.
• The chevrons combine to make a star. Can you see it?

• No, we’re not changing our name. Kirtland Federal Credit Union is still in our
  legal/official name.
• Kirtland Credit Union is our new brand name to be used for marketing,
  promotions & in conversations with you or potential members. It’s also quicker to
  say.

As we have grown over the years, it’s important that our core values, mission &
vision change with that growth to meet the needs of our employees today, to find ways to better serve you & to be more inclusive to Albuquerque and
surrounding communities, giving us room to expand our reach and grow our
membership.

We did a competitive-market analysis & conducted focus groups with employees,
members & the public to learn our strengths & how our brand fits into the
community, which helped us determine it was time for a re-fresh.

• Yes, we are! Established in 1958, we were born out of an Air Force Base to
  support our military and help improve their financial positions.
• Since that time, we have grown and expanded into serving more of our
  community with 6 branches, our Home Loan Center and access to over 30,000
  ATMs around the world. And with nearly 49,000 members, we continue to grow!

• Our experience and investment in our members, employees, and technology has
  allowed us to provide the very best financial guidance to you.
• It’s not about banking. It’s about belonging, building life-long relationships &
  adding value to every day and every interaction with hand-crafted & unique
  solutions for each member’s individual financial needs.
• Our success is measured in trust. Our reward is seeing our members live
  confident.

Nothing, all of your accounts remain the same.

Yes! And when it’s time to re-new your card(s), you will receive a new brand
card(s), which will work exactly the same as your current card does.

These service channels remain the same & are available to you as before, but
you will notice the new logo & colors being used.

No, you can continue to use your checks. Your next order will reflect the new
logo & brand colors.

No. You can keep doing business as usual with us.

As we continue to grow, you will see additional services. Stay tuned for more
information!

As we continue to grow, you can expect to see new branches opening & more in
the coming years. Stay tuned!