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We're Invested

Retirement, investments, financial planning for every stage of life—learn about it all here at Invested,
a blog from your Wealth Management Advisors at Kirtland Financial Services.

Smarter Streaming: A Guide for Savvy Investors

By Kirtland Financial Services


In today’s digital age, entertainment is just a click away, with streaming services offering an array of content at our fingertips. However, the convenience of streaming can come with a hefty price tag. Recent findings from a study conducted by Bango indicate that the average U.S. household spends nearly $1,000 annually on streaming subscriptions, encompassing services across video, gaming, news, home technology, and more. This level of expenditure highlights a critical area where both investors and everyday consumers can optimize their spending and enhance their savings.

The Streaming Subscription Surge

The Bango study surveyed 5,000 individuals, revealing that the average person maintains about 4.5 subscription services. Notably, a small but significant portion of the populace, 10%, subscribes to more than ten services, and 2% to over fifteen. The majority, 76%, pay for at least one streaming video-on-demand service, and 13% for sports streaming services. This wide array of subscriptions underscores a growing trend towards digital content consumption, replacing traditional cable packages.

The Impact of Price Increases

Recent price hikes across streaming platforms have prompted a reconsideration of subscriptions. According to the study, 57% of respondents have canceled a service due to cost, and 67% reported that they couldn’t afford all the subscriptions they desired. This suggests a need for more mindful subscription management to avoid overspending on underused services.

Tools for Financial Efficiency

For those looking to manage their subscriptions more effectively, tools like Rocket Money offer innovative solutions. Rocket Money scans users’ bank accounts to identify all active subscriptions, consolidating them in one place for easy review and management. This service not only highlights unnecessary expenses but also facilitates easy cancellation of unwanted subscriptions.

The Trend of "Nomadic Subscribers"

The New York Times has dubbed the emerging pattern of frequently changing streaming services as behavior of “nomadic subscribers.” This trend is characterized by subscribers who cancel services only to resubscribe within six months, often prompted by the return of popular shows. This behavior reflects a broader strategy of maximizing value by timing subscriptions based on content availability rather than maintaining continuous, unused memberships.

Investing Implications and Strategies

For investors, the dynamic shifts in consumer subscription habits offer insights into potential investment opportunities within the streaming and tech sectors. Companies that can capitalize on these consumer trends by offering flexible, value-oriented services are likely to outperform in the long run.

Furthermore, investors themselves can benefit by applying similar principles of flexibility and critical evaluation to their investment portfolios, potentially reallocating resources towards emerging sectors that demonstrate robust growth.

Planning Matters

The rising costs associated with streaming subscriptions present both challenges and opportunities. By utilizing tools to manage subscriptions and adopting a more strategic approach to content consumption, consumers can work to reduce their annual spending. This not only frees up personal capital for other investments but can also encourage a more mindful, deliberate approach to digital entertainment.

For investors, staying attuned to these consumer trends will be key in identifying and leveraging the next big opportunity in the digital and entertainment sectors.

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

To determine which investment(s) may be appropriate for you, consult your financial professional prior to investing.

Investing involves risks including possible loss of principal. No investment strategy or risk management technique can guarantee return or eliminate risk in all market environments.

This article was prepared by FMeX.

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